Nieuway Agency offers Retail and Brand Consultancy, Brand Building and a full-service Sales Agency to fashion brands worldwide. 



Nieuway offers unparalleled service combined with expansive experience and a network spanning the globe.

We are personable and professional in our approach to clients.

Contact us for a more detailed explanation of our business.


Founded in 2017, Nieuway is the brainchild of Darren Skey, who has over 20 years of retail experience. 

Prior to founding the agency, Darren spent 6 years as the Head of Menswear for Harvey Nichols, and has worked at all levels of retail, from High Street to Luxury, covering both Merchandising and Buying. Darren has represented NEWGEN and spoken on numerous fashion panels.

Darren's network spans the globe, both in terms of retailers and brands.  He has been responsible for launching brands such as Fear of God, John Elliott and 424 to the UK marketplace.

Darren brings a breadth of experience to Nieuway, and looks forward to offering his unique service to cutting-edge brands and clients.