ABOUT US

Nieuway is a collective of highly experienced professionals with an in-depth knowledge of the retail industry. With over 50 years of experience we offer a 360 global consultancy service specialising in Brand Building, Positioning, Sustainability, Buying, Merchandising, Sales, and Retail Execution. We provide a solid foundation, leveraging our skills and industry network. 

Our mission is to ensure brand longevity by offering access to experts and tailoring personalised plans for each project, focusing on sales increase, profitable execution, and team development. 

Elevate your brand with Nieuway's strategic guidance.

  • Darren Skey

    FOUNDER/CO OWNER

    Darren is a retail expert with over 27 years’ experience in the industry. He has worked at all levels of the fashion spectrum from High Street to Luxury, with skills covering Buying, Merchandising, Sales, Business Strategy and Digital Strategy.

    Darren was previously Head of Menswear at World renown luxury retailer Harvey Nichols where, amongst other accomplishments, he was responsible for launching “Streetwear” to the UK audience. Through global sourcing he introduced brands such as Fear of God, 424, John Elliott and A Cold Wall, amongst many others. Darren also spearheaded a £30m investment into the store, the first major investment in recent times.

    Darren has represented the British Fashion Council’s NEWGEN panel, which supports emerging brands and has spoken on numerous forums, including SHOWstudio

  • Kashia Wolf-Christensen

    FOUNDER/CO OWNER

    Throughout her career, Kashia has cultivated a comprehensive understanding of the industry, commencing with her involvement in the family business focused on private label manufacturing for major US department stores.

    Subsequently, she managed international retail at Theory, introducing new stores for both Men and Women, and launched Men’s wholesale globally.

    As the Retail Relations Manager at Capsule, Kashia played a pivotal role in store installations and special concepts, facilitating the successful launch of brands like 424, Second Layer, Rhude, and Midnight Studios. Later, she assumed the position of Head of Womenswear at Polly King Sales Agency, overseeing the entirety of the Women’s business. In her most recent role as the Director of Sales for Holzweiler, while also consulting for Nieuway, Kashia spearheaded a remarkable €20m growth in business.

  • Stefano Catelli

    DIRECTOR OF WHOLESALE

    Stefano is an accomplished International Sales Director with more than 25 years in the fashion industry, specialising in high- end contemporary brands. He has held senior roles at Holzweiler, Four Marketing and Club 21, where he was instrumental in shaping global sales strategies, developing international showrooms, and leading cross- market partnerships.

    With a career spanning Paris, Milan, London and beyond, Stefano is recognised for his ability to identify new routes to market, cultivate strong client relationships, and deliver sustainable growth. He has successfully managed international sales teams, launched brands across key markets, and curated client experiences that elevate global brand presence.

    At Nieuway, Stefano combines his expertise in brand development and partnerships with a collaborative, open approach, making him a trusted partner to both brands and buyers.

  • Hilliary Latham Salamanca

    SUSTAINABILITY EXPERT

    Hilliary, a marketing and sustainability expert, holds an Masters in Sustainability Management from Columbia University.

    With over a decade in brand marketing, she excels in project management, engaging both internal and external stakeholders. Specializing in circular engagement, she merges consumer market insights with marketing and communications expertise, notably in fashion and consumer goods. Her work includes developing circular business opportunities for Ferragamo, Kering and Colgate-Palmolive and leading collaborations on plastic recycling awareness. She has organized sustainability conferences and advocates for circular practices in the apparel industry through her vintage shop and substack.

    Hilliary is a TRUE Zero-Waste advisor and compost ambassador, embodying her belief in sustainable living and philanthropy.